FXBG Brew Tours is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live and work. Primary funding for our activities and programs comes from a Tourism Improvement District (TID) special assessment on lodging. Additional funding is provided through partnerships with visitor-serving businesses throughout Napa County.

Our vision is to elevate Napa Valley as the world’s premiere wine country experience. Our mission is to promote, protect and enhance the Napa Valley destination.